• Custom Publishing
  In today's "attention economy" your message competes with countless others. People tune out hype and respond to messages that are fun, useful, relevant. To succeed, you've got to inform, educate and entertain.
  
  Custom publications help you break through the clutter and overcome sales resistance with content your audience wants.
  
  Your publisher at The Business Solution Group creates custom publications that help you forge and maintain strong relationships with your most important audiences.
  
  We handle all of the details, providing the knowledge, skill and manpower needed to produce "turnkey" publications like these:

• Newsletters in print and e-mail
• Magazines/newspapers/directories
•"How-To" manuals/idea books
• Service & membership directories
• White papers

Often, these projects can be self-liquidating, or even profit-making.

Is a custom publication right for us?

Revenue-Making Publications Can Make the Impossible Possible
Want to do a specialty publication but don't have the budget? Adding advertising may be the solution. Advertising can help offset the cost--or even make you substantial money, as it does for several of our current clients. We provide the sales staff and handle all of the details.
How much can you earn from your publication?

Outsourcing Your Publications Can Be a Smart Move
If you're already doing your own publications, outsourcing.

• Frees staff time and resources
• Gives you the benefit of our purchasing power
• Offers the many benefits of professionalism--including
  • timely completion
  • quality editorial
  • attractive publication
  • economical production
• Avoids negative intangibles, such as
  • the opportunity cost of using staff who could be more profitably employed in other ways
  • the embarassment and inefficiency of amateurish mistakes
  • the negative effects of assigining tasks people may find burdensome or that may put them in an inappropriate role.
    Should we outsource?

 

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• Consulting
  Have a publishing idea and need help evaluating it? Or, a publication that needs fixing? With over 30 years' experience in the field, your publisher at The Business Solution Group can help research and implement your publishing ideas or diagnose and treat your publishing ills:

• Feasibility Studies & Market Researchback to top
• Pre- or Post-Launch Business Plans
• Publication Creation & Launch
• Publication "Doctoring"--Evaluations & Cures

Contact us for a confidential discussion of your publishing program

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• Creative Services
  
  Á la carte, everything you need to create, produce and distribute successful publications. We work seamlessly with your in-house staff to supplement your own capabilities.

  You might also want to explore the possible cost-benefits of outsourcing. We offer:

  • Editorial and copy services
  Writing, research, editing, copy editing and proofreading. Specialists in a variety of fields and media to meet your needs.
  • Sales letters & direct mail campaigns
  For ad sales and circulation development
  • Identity programs
  Visual identity, identity management and public relations
  • Advertising creative & design
  Advertising for your publication; ad creation services for advertisers
  • Publication design
  Our stable of experienced and creative designers can deliver the "look" your project needs.

  Learn how our creative services can help you maximize your productivity

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• Publication Management Services
  The unglamorous "back end" is where the margin of success or failure often lies. Many organizations lack the resources to handle these all-important tasks with the expertise they require.

  Relax. Your publisher at The Business Solution Group can handle them for you:

  • Advertising sales
  Many projects can be underwritten-or even create a profit-through advertising sales. We handle the entire process:

  • Identify prospects
  • Develop sales/marketing strategy, materials
  • Conduct & manage ad sales campaigns
  • Sales accounting
  • Ad traffic management
  • Invoicing and collections

  
  • Distribution/Circulation management
  Unless it reaches the right audience, your publication is a failure. Our distribution/circulation service ensures that you reach the intended audience. We:

  • Determine appropriate distribution channels
  • Establish & supervise distribution systems
  • Provide distribution/circulation audits
  • Create and implement distribution/circulation promotions

     

  • Financial and business management
  Making the right decisions and keeping track of the money are crucial to achieving your publication's goals.
  
  With an understanding of publishing economics and management (which may be different from your field) we have successfully managed projects for clients, increasing income and profit.

  • Marketing and promotion
  Creating the right "buzz" helps your publication reach its goals. We provide the know-how.

  • Production management
  A great business plan, a beautiful design, peerless content can founder on the rocks of poor execution.

  Effective publication design doesn't stop with attractive page layout. Improperly prepared artwork can derail your production schedule and make unhappy a lot of the people to whom you need answer. Over three decades of print and other media production experience ensures an end result that matches your expectations. We:

  • Develop specifications
  • Evaluate and choose printers & other suppliers
  • Prepare artwork and printers' packages that ensure flawless production
  • Supervise production
  • Approve proofs and shepherd final delivery
  • Design, layout and printers' packages

 

Discover how our publication manangement services can improve your bottom line

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• World Wide Web/Internet Services
  Are common web site mistakes driving away customers you don't even know you're losing? Research continues to show that the vast majority of sites fall short in a variety of often commonsense measures.

Your site needs to meet your needs, your visitors' needs, and it needs to be visible. With some of the best minds in the business, Your publisher at The Business Solution Group offers services designed to help you achieve your goals via the web and other Internet media, such as e-mail.

• Design and hosting--Sophisticated and useful designs, reliable hosting
• Writing for the web--The web is different. People read it differently. Many claim to "write for the web," but how many can tell you what's different, and how to change for various audiences?
• Usability consulting and testing
  Your web site fails if users can't use it. Visitor frustration is more common than you may think. Our experts know the latest research and how to apply it to your site.
• Search Engine Positioning/Optimization
  If your site doesn't show up in the first 30-50 results of a search engine query on your keywords, it might as well not exist. Our experts are up-to-the-minute on this rapidly evolving specialty and can raise your visibility.


Take the next step in enhancing your on-line presence

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Explore the benefits of in-person marketing

• Specialty Business Printing &
  Other Business Services Or Products
  As your organization evolves, so should its identity. Managing the elements that affect how key audiences think about you involves a myriad of projects that need to work together to achieve your desired results. Your publisher at The Business Solution Group offers a wide array of such items and coordinates their production to make your task easier:
  

o Postcards
o Checks
o Pocket Folders
o Letterhead & Envelopes
o Business Cards
o Rolodex
o Plastic Cards
o Carbonless Forms
o Other Specialty Items

Let us help you craft a printed identity program

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